Going viral on Instagram doesn’t require thousands of followers. With the right strategy in place, even a new or small account can achieve massive reach and engagement. In following article, we’ll explore proven tips and tricks to assist you go viral on Instagram, even if you’re starting from zero. Additionally, we’ll dive into some out-of-the-box strategies that most creators overlook.
Why Going Viral is Possible Without Followers?
Instagram’s algorithm prioritizes content quality over follower count. If your post connects with users, it can be pushed to the Explore page, Reels tab, or shared widely—regardless of how many followers you have. The key is to create quality content that sparks engagement and aligns with Instagram’s algorithm preferences.
Step-by-Step Guide to go Viral on Instagram.
1. Leverage Instagram Reels
Reels are the fastest way to go viral because Instagram heavily promotes them. Here’s how to create viral Reels:
- Use Trending Audio: Look for trending sounds in the Reels tab and use them into your content. Tip: Use trending audio with less than 500k views.
- Hook Viewers in the First 3 Seconds: Start with a bold statement, surprising fact, or eye-catching visual. You can InstantHooks videos as well to capture user’s attention.
- Add Text Overlays& Captions to enhance accessibility.
- Keep It Short: Duration should be 7-15 seconds to maximize user watch time.
Pro Tip: Use “Remix” Instagram feature to collaborate with popular creators or trends in your niche, even if you don’t know them.
2. Create Content which is Relatable and Shareable.
Content that resonates emotionally or solves a problem is more likely to be engaging. Examples:
- Relatable Memes: Create funny and relatable memes about your niche.
- How-To Tutorials: Share quick, actionable tips( e. g., “How to cook like a chef”).
- Before-and-After Posts: Show transformations/results( e. g., fitness, home decoration).
- Out-of-the-Box Tip: Use user-generated content( UGC). Ask audience to share their stories/photos, then repost them with user credit. This will help build community and increase your content reach.
3. Master Hashtags
Hashtags help your content get discovered. You can use a mix of:
- Niche Specific Hashtags: Target audience( e. g.,# FitnessTips,# TravelHacks).
- Latest and Trending Hashtags: Jump on trending topics( e. g.,# MondayMotivation, #TGIF).
- Location-Based Hashtags: Attract local audiences( e. g.,# NYCFoodie,# LondonLife).
Pro Tip: Use hidden hashtags in your Reels captions. Add 30 hashtags in the caption and then immediately edit your post to remove them. Instagram will still recognize the tags, but your caption will look clean.
4. Collaborate with Micro-Influencers
- Try and collaborate with micro-influencers( 1k-50k followers) in your niche. They often will have highly engaged audiences and are more likely to partner with similar accounts of similar size.
Pro Tip: Try to offer some value in return. For Eg: free products, services, or cross-promotion.
5. Use Instagram Stories Strategically
Stories are a great way to engage your audience and drive traffic to your posts. Try:
- Polls and Questions: Encourage interaction.
- Swipe-Up Links: If you have access, link to your Reels or posts.
- Countdown Stickers: Create urgency for a new post or product launch.
Pro Tip: Use Story Highlights to organize your best content. Create categories like “Tips”,” Tutorials “, or” Behind the Scenes “to keep visitors engaged.
6. Optimize Your Profile for Discoverability
Your profile is your first impression. Make it count:
- Username: Use a clear, searchable name( e. g. ,@FitnessWithSarah).
- Bio: Include keywords and a call-to-action( e. g., “Helping beginners run their first 5K🏃♀️| Follow for tips”!).
- Profile Picture: Use a high-quality, recognizable image.
Pro Tip: Add keywords to your bio and name to improve searchability. For example, if you’re a travel blogger, include words like “travel”, “adventure”, or “wanderlust”.
7. Engage with Your Audience
Engagement with your posts signals Instagram that your content is valuable. Prioritize responding to comments, DMs, and engagement with other accounts in your niche.
Pro Tip: Use engagement pods(groups of creators who agree to like and comment on each other’s posts). While controversial, they can boost initial engagement.
8. Create Controversial or Polarizing Content
Content that sparks debate or strong emotions is more likely to go viral. Examples:
- Hot Takes: Share an unpopular opinion about your niche.
- Challenges: Start a new challenge or trend.
- Controversial Questions: Ask thought-provoking questions( e. g., “Is running on a treadmill better than outdoor running”?).
Pro Tip: Be careful not to alienate your audience. Controversial content should still align with your brand.
9. Leverage Instagram’s Algorithm
Instagram’s algorithm favors:
- High Engagement: Posts with more likes, comments, and shares.
- Watch Time: Reels that are watched all the way through.
- Saves: Content that users save for later.
Pro Tip: Add a call-to-action (CTA) in your captions, like “Save this for later”! or “Share it with a friend who needs to see this”!
Out-of-the-Box Tips to Go Viral
1. Piggyback on Viral Trends
Jump on viral trends, memes, or challenges. For example:
- Use trending audio in Reels.
- Create a spin-off of a popular meme.
- Participate in viral challenges( e. g., the “Silent Disco” trend).
2. Create a Series
Post a series of related content to keep users coming back. For example:
- “5 Days of Fitness Tips”
- “10 Instagram Hacks You Need to Know”
3. Use Humor and Personality
People love content that makes them laugh or feel connected. Don’t be afraid to show your personality or share funny moments.
4. Post Consistently
Consistency is the key to stay on Instagram’s radar. One should post 3- 5 times per week at the minimum.
5. Experiment with Different Formats
Try carousel posts, videos, Reels, and Stories to see what resonates with your audience.